Imagine you are in a jungle and you have no previous knowledge of tigers. When a tiger approaches, you are more likely to admire its boldly striped golden coats and lithesome, strong body — the information. You will not realize how dangerous tigers can be until it is too late…
Every startup starts small. Over time, some startups show great growth and dominate a large portion of the market. Some remain small, fight to survive every day, and some dwindle. The difference comes from the mindset of the entrepreneur. Most small business models revolve around improving on something that already…
Brands are the heart and soul of any business. Strong brands connect with their customers and create an emotional connection. Small business owners need to understand the basics of branding. Branding is the process by which a brand is created, defined, and communicated to its audience. …
Many have compared Kolkata’s Durga Puja celebrations with Rio’s Carnival. This five-day festival is undoubtedly one of the world’s biggest. However, the Durga puja of the past was quite different. Traditionally, most Durga Pujas were held in affluent homes. As time went on, many communities began organizing Durga puja, called…
Developing your brand is an integral part of growing your business. It provides your company a voice, an identity, and creates a value perception for your customers. For small businesses, branding may seem like an expensive process. Obviously, this isn’t true. …
Have you experienced losing your audience within few minutes of start presenting a PowerPoint? This is very common. Death-by-Powerpoint probably we all have experienced it, more often than we would like. Most presentations rely on graphs and bullet points, squeeze in as much text as possible. As the presenter starts…
I was crafting marketing strategies for a client. The brand needs to connect customers on a more humane, and empathic level. The process stirs my childhood memories and took me back to 90’s north Kolkata. I grew up in Kolkata, the capital city of the state of West Bengal and…
Are you still relying on the traditional four-step marketing funnel — Awareness, Interest, Desire, and Action? Do you know the marketing funnel that you are following conceptualized in 1898? Do you think the purchase behavior has remained the same throughout these 120 years?
In the current world, the majority of…
