Developing your brand is an integral part of growing your business. It provides your company a voice, an identity, and creates a value perception for your customers. For small businesses, branding may seem like an expensive process. Obviously, this isn’t true. In this post, I will cover several ways to build a business brand for free or at a low cost.
“Make customer the hero of your stories”
To create marketing messages that appeal to your customer, you have to know them. You can get to know your customers by creating a semi-fictionalized depiction of your ideal customer’s traits and…
Have you experienced losing your audience within few minutes of start presenting a PowerPoint? This is very common. Death-by-Powerpoint probably we all have experienced it, more often than we would like. Most presentations rely on graphs and bullet points, squeeze in as much text as possible. As the presenter starts reading from the PowerPoint, and the audiences realize it, they read ahead, faster than the presenter. Once they take in the key information, there is not much left for them to focus on. Time for a nap!
A presenter’s success is measured by the amount of time he manages to…
I was crafting marketing strategies for a client. The brand needs to connect customers on a more humane, and empathic level. The process stirs my childhood memories and took me back to 90’s north Kolkata. I grew up in Kolkata, the capital city of the state of West Bengal and former capital of British India. I was always fascinated by the urban sound and lifestyle of Kolkata. The ‘Chaitra Sale’ (month-long shopping fest) of Hatibagan or Gariahat is no less vibrant than the Christmas markets of the West. The street cries of hawkers and pedlars usually add a distinct characteristic…
Are you still relying on the traditional four-step marketing funnel — Awareness, Interest, Desire, and Action? Do you know the marketing funnel that you are following conceptualized in 1898? Do you think the purchase behavior has remained the same throughout these 120 years?
In the current world, the majority of your customers are locked in their homes. They have access to multiple digital gadgets. Marketing can no longer rely on the linear funnel approach. However, there is a piece of good news. We will discuss here the ways to fix your failing marketing funnel and drive sales for your e-commerce.
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