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Arijit Dutta
Photo by THIS IS ZUN from Pexels

“Make customer the hero of your stories”

To create marketing messages that appeal to your customer, you have to know them. You can get to know your customers by creating a semi-fictionalized depiction of your ideal customer’s traits and…


Photo by Campaign Creators on Unsplash



Photo by Andrea Piacquadio from Pexels

Arijit Dutta

Data-driven digital media marketer and brand communication strategist. Experienced in lead generation, paid media promotion and SaaS product management.

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