Arijit DuttaGoogle Ads Takes a Mind-Blowing Leap into the Future with AI: Prepare to Be Amazed — Arijit DuttaGoogle Marketing Live 2023 unveiled new AI features for Google Ads. Learn how these will impact digital marketing strategies and careers.5 min read·May 24, 2023----
Arijit DuttaHow I Do Strategic Planning (a Blueprint To Unlock Ecommerce Success)Strategic planning is like having a map on a road trip — without a map, you’ll likely get lost. Here is how to create a strategic plan.6 min read·Mar 27, 2023----
Arijit DuttaHow Social Discovery and Generative AI Are Shaping the Future of Search From My PerspectiveLet’s dive deeper into the specifics of why I believe marketers should rethink their product marketing strategy.6 min read·Feb 4, 2023----
Arijit Dutta5 Digital Marketing Tips To Boost Holiday Sales of Your Small BusinessPrepare your small business for the holiday season now, not when the season begins.7 min read·Sep 23, 2022----
Arijit DuttaConsumers’ Algorithmic Anxiety Is Real, Can Marketers Win Their Trust Back?Algorithms are shaping our lives more than ever before. This blog explores the impact of algorithmic anxiety on marketing.4 min read·Sep 6, 2022----
Arijit DuttaWhat Is Your Marketing-Influenced Customer Ratio? Find Out How Your Marketing Is DoingMany marketers are focused on reaching out to the average customer, but there is a group of customers that are more likely to purchase.3 min read·Jun 2, 2022----
Arijit DuttaI Reflect on Some Regrettable Exits of Those I Have Managed as a Manager.As a manager, you must not only meet deadlines and help your team thrive, but you must also nurture and safeguard your employees.3 min read·May 26, 2022----
Arijit DuttaHow Ambitious Brands Are Using NFTs Inextricably With Their Brand StorytellingBrands are always looking for ways to stay relevant. This blog post explores how NFTs are disrupting traditional brand storytelling.5 min read·Mar 26, 2022----
Arijit DuttaImpressive Fast Delivery Changing the Way To Do Business Online — Arijit DuttaThe pandemic have spawned a new business model, Quick Commerce, where the promise of delivery within 10–30 minutes of ordering is the USP3 min read·Dec 16, 2021----
Arijit DuttaHow To Apply Insights To Improve Customer EngagementThis blog explored some ways to develop insights that will help you drive customer engagement.5 min read·Nov 12, 2021----